Thousands of products
effortlessly

Variants, attributes, bulk editing and photos with automatic optimization. You run the whole catalog from one dashboard - no spreadsheets on the side.

Variants and attributes

Sizes, colors and materials with their own prices, stock and SKU. Variant limits grow with your plan - from 20 up to no limit.

T-shirt Classic3 variants · S / M / L
Runner Sneakers12 variants · size + color
Prices and stock per variantown SKU for every combination

Bulk editing

Change prices (by percent or amount), status, categories and tags for many selected products at once - a progress bar shows the save.

86 products selectedSweatshirts category
-10% price
Categories and tagsadd, remove or replace
Report after savingyou see what was skipped

Photos that load fast

Drag-and-drop galleries (up to 20 photos per product), and the CDN serves them as WebP/AVIF sized to the screen on its own.

Premium Sweatshirt
€199
T-shirt Classic
€79
Oversize Hoodie
€149
WebP / AVIF optimizationhappens on its own, no work for you
auto
Thumbnails for the listingsharp on retina, light on 4G

SEO and categories

Friendly URLs, meta titles filled in from product data and a sitemap from a free app, and the multi-level category tree gets faceted filters.

Meta titles and descriptionsfrom the name and description if you leave them empty
auto
Friendly URLs/runner-sneakers-black
Category tree and filtersShoes → Sneakers → Black · size, price

Import from Swell

Move products with variants, photos and SEO, the category tree and attributes from Swell automatically - you can resume or undo the import.

See migration
Get started Plan limits

From 100 products on Pay-as-you-go to no limit on the Scale plan - compare plans.